MHOGD
Chapter 20
20–1. Gazette Nationale, ou Le Moniteur Universel, Paris, 3 June 1810
20–2. Giovanni Pintori, Olivetti poster
20–3. Giovanni Pintori, poster for the Olivetti Elettrosumma 22
20–4. Giovanni Pintori, poster for the Olivetti 82 Diaspron
20–5. Giovanni Pintori, poster for the Olivetti Lettera 22 typewriter
20–6. William Golden, CBS Television trademark
20–7. William Golden (designer) and Ben Shahn (illustrator), trade ad for CBS Television
20–8. Georg Olden, stamp for the centenary of the Emancipation Proclamation
20–9. Lou Dorfsman, advertisement for a program series
20–10. Raymond Loewy, logos for BP, Shell, and Exxon
20–11. Raymond Loewy, Lucky Strike logo
20–12. Herbert Matter, New York, New Haven, and Hartford Railroad trademark
20–13. Herbert Matter, New York, New Haven, and Hartford Railroad trademark
20–14. Norman Ives, trademark for Eastern Press, New Haven, Connecticut
20–15. Paul Rand, IBM trademark
20–16. Paul Rand, IBM package designs,
20–17. Paul Rand, IBM package design
20–18. Paul Rand, “Eye Bee M” poster
20–19. Paul Rand, The IBM Logo: Its Use in Company Identification
20–20. Jon Craine, poster to announce the tenth-anniversary open house for the IBM General Systems Division Headquarters in Boca Raton, Florida
20–21. Jon Craine, IBM BASIC brochure to announce a new software application for the personal computer
20–22. Paul Rand, Westinghouse trademark
20–23. Paul Rand, American Broadcasting Company trademark
20–24. Paul Rand, NeXT trademark
20–25. Paul Rand, IBM annual report
20–25. Paul Rand, IBM annual report
20–25. Paul Rand, IBM annual report
20–26. Lester Beall and Richard Rogers, International Paper Company trademark
20–27. Lester Beall and Richard Rogers, International Paper Company trademark
20–28. Chermayeff & Geismar Associates, Chase Manhattan Bank corporate identity program
20–29. Chermayeff & Geismar Associates, Mobil Oil trademark
20–30. Chermayeff & Geismar Associates, trademarks for (left to right, top to bottom) the American Film Institute, Time Warner, the American Revolution Bicentennial, Screen Gems, Burlington Industries, the National Broadcasting Company, Rockefeller Cente
20–31. Saul Bass & Associates, trademark for Minolta
20–32. Saul Bass & Associates, AT&T computer graphics animation identification tag
20–32. Saul Bass & Associates, AT&T computer graphics animation identification tag
20–32. Saul Bass & Associates, AT&T computer graphics animation identification tag
20–32. Saul Bass & Associates, AT&T computer graphics animation identification tag
20–32. Saul Bass & Associates, AT&T computer graphics animation identification tag
20–33. Muriel Cooper, MIT Press logo
20–34. Muriel Cooper, cover for Bauhaus, by Hans Wingler
20–35. Otl Aicher in collaboration with Tomás Gonda, Fritz Querengässer, and Nick Roericht, pages from the Lufthansa identity manual
20–36. Otl Aicher in collaboration with Tomás Gonda, Fritz Querengässer, and Nick Roericht, page from the Lufthansa identity manual
20–37. Ralph Eckerstrom, trademark for Container Corporation of America
20–38. Massimo Vignelli and the Unimark New York office staff, Knoll Graphics
20–39. John Massey, trademark for the U.S. Department of Labor
20–40. Massimo Vignelli (consulting designer), Vincent Gleason (art director), and Dennis McLaughlin (graphic designer), Unigrid system for the National Park Service
20–41. National Park Service publications staff, including Vincent Gleason (chief) and designers Melissa Cronyn, Nicholas Kirilloff, Dennis McLaughlin, Linda Meyers, Phillip Musselwhite, and Mitchell Zetlin, publication created with the Unigrid
20–42. Various artists/designers, nineteen first aid symbols from various systems throughout the world.
20–43. Roger Cook and Don Shanosky, signage symbol system for the U.S. Department of Transportation
20–44. Masaru Katzumie (art director), Yusaku Kamekura (designer), and their staff, twenty comprehensive multisport symbols for the Tokyo Olympiad
20–45. Masaru Katzumie (art director), Yusaku Kamekura (designer), and their staff, thirty-nine general information pictograms for the Tokyo Olympiad
20–46. Masaru Katzumie (art director), Yusaku Kamekura (designer), and their staff, identification signage for the Tokyo Olympiad
20–47. Lance Wyman, logo poster for the Nineteenth Olympiad
20–48. Lance Wyman, logotype and alphabet for the Nineteenth Olympiad
20–49. Lance Wyman, Eduardo Terrazas, and Manuel Villazón, sports symbols for the Nineteenth Olympiad
20–50. Lance Wyman, Mexican Olympiad postage stamps
20–51. Peter Murdoch, preliminary studies for the Mexican Olympiad signage and facilities
20–52. Otl Aicher and his staff, Munich Olympiad graphics standards manual pages
20–52. Otl Aicher and his staff, Munich Olympiad graphics standards manual pages
20–53. Otl Aicher, grid for the Munich Olympiad pictographs
20–54. Otl Aicher and his staff, sports pictographs for the Munich Olympiad
20–55. Otl Aicher and his staff, informational graphics for the Munich Olympiad
20–56. Otl Aicher and his staff, covers for the Munich Olympiad Bulletin
20–57. Otl Aicher and his staff, poster for the Munich Olympiad
20–58. Debra Valencia (designer) and Deborah Sussman (art director), design guide for the Los Angeles Olympiad
20–59. Deborah Sussman, Design Quarterly cover
20–60. The Jerde Partnership, Sussman/Prejza & Co., and Daniel Benjamin, entrance to the Los Angeles Olympiad swimming competition venue
20–61. AICA (Armstrong International) Design
20–62. Wang Min (art director), Hang Hai, Wang Jie (design), and ARCOG team and CAFA team (design), pictograms of the Beijing 2008 Olympic Games, with borders
20–63. Cover and sample spreads from Dancing Colours: Beijing Olympic Games, the Colours, a visual identity manual specifying color usage for the 2008 Olympic Games advertising and promotional materials.
20–64. Manhattan Design, MTV logo
20–65. Pat Gorman and Frank Olinsky of Manhattan Design (design) and Broadcast Arts (fabrication), MTV “taxi” logo
20–66. Pat Gorman and Frank Olinsky of Manhattan Design, MTV “Colorforms” logo
20–67. Pat Gorman and Frank Olinsky of Manhattan Design, MTV “puzzle” logo
