MHOGD
Chapter 17
17–14. A. M. Cassandre, cover for Harper’s Bazaar, October 1938.
17–1. Walker Evans, untitled
17–2. William Addison Dwiggins, title pages from The Power of Print and Men
17–3. Merle Armitage, title page for Igor Strawinsky, edited by Merle Armitage
17–4. Lester Beall, cover for PM
17–5. Lester Beall, title pages from a promotional brochure
17–6. Lester Beall, poster for the Rural Electrification Administration
17–7. Lester Beall, poster for the Rural Electrification Administration
17–8. George Salter, cover design for Alfred Döblin’s novel Berlin Alexanderplatz
17–9. George Salter, cover design for Frank Buck’s Fang and Claw.
17–10. George Salter, cover for William Faulkner’s novel Absalom, Absalom!
17–11. Erté, Harper’s Bazaar covers, July 1929, March 1934, and November 1936.
17–11. Erté, Harper’s Bazaar covers, July 1929, March 1934, and November 1936.
17–11. Erté, Harper’s Bazaar covers, July 1929, March 1934, and November 1936.
17–12. Alexey Brodovitch (art director) and Man Ray (photographer), pages from Harper’s Bazaar, November 1934.
17–13. Alexey Brodovitch, full-page advertisement in Harper’s Bazaar, 1937.
17–15. Alexey Brodovitch (art director) and Salvador Dalí (illustrator), pages from Harper’s Bazaar, October 1938.
17–16. Alexey Brodovitch (art director) and Martin Munkacsi (photographer), editorial photographic spread from Harper’s Bazaar, November 1935.
17–17. Alexey Brodovitch (art director) and Richard Avedon (photographer), editorial photographic spread from Harper’s Bazaar, July 1950
17–18. Alexey Brodovitch (art director), cover for Harper’s Bazaar
17–19. Alexey Brodovitch (art director) and Herbert Matter (photographer), cover for Harper’s Bazaar, June 1940
17–20. Alexey Brodovitch (art director), cover for Harper’s Bazaar, June 1951.
17–21. Alexander Liberman (art director), cover for Vu
17–22. Alexander Liberman (art director), cover for Vogue
17–23. Joseph Binder, poster for the New York World’s Fair
17–24. Joseph Binder, poster for A & P coffee
17–25. Designer unknown, The Dictator, WPA poster,
17–26. Designer unknown, Mural Studies, WPA exhibition poster
17–27. Will Burtin, cover for Architectural Forum
17–28. Will Burtin, cover for the first issue of Scope
17–29. A. M. Cassandre, advertisement for CCA
17–30. Jean Carlu, poster for the Office of Emergency Management
17–31. John Atherton, poster for the U.S. Office of War Information
17–32. Joseph Binder, poster proposal for the U.S. Army Air Corps
17–33. E. McKnight Kauffer, poster promoting Allied unity
17–34. Ben Shahn, poster for the U.S. Office of War Information
17–35. Herbert Bayer, cover for PM, December 1939/January 1940
17–36. Herbert Bayer, poster to encourage egg production
17–37. Herbert Bayer, poster supporting polio research
17–38. Herbert Matter, advertisement for CCA
17–39. Ben Cunningham (artist), Leo Lionni (art director), N. W. Ayer & Son (agency), CCA advertisement honoring Nevada
17–40. Herbert Bayer, CCA “Great Ideas” advertisement
17–41. Alexey Brodovitch, cover for Portfolio
17–42. Alexey Brodovitch, pages from Portfolio
17–43. Alexey Brodovitch, pages from Portfolio
17–44. Herbert Matter, cover for Fortune, October 1943
17–45. Herbert Matter, advertisement for Knoll Associates
17–46. Herbert Matter, brochure covers introducing a Knoll chair
17–46. Herbert Matter, brochure covers introducing a Knoll chair
17–47. Herbert Matter, “Chimney Sweeper” advertisement for Eero Saarinen’s womb chair
17–48. Herbert Matter, Guggenheim Museum catalogue cover for an Alexander Calder exhibit
17–49. George Giusti, cover for Holiday, April 1957
17–50. Ladislav Sutnar, trademark for Sweet’s Catalog Service
17–51. Ladislav Sutnar, title page for Catalog Design Progress
17–52. Ladislav Sutnar, page from Catalog Design Progress
17–53. Herbert Bayer, pages from the World Geo-Graphic Atlas
17–54. Herbert Bayer, page from the World Geo-Graphic Atlas
17–55. Herbert Bayer, page from the World Geo-Graphic Atlas