Chapter 17

17–14. A. M. Cassandre, cover for Harper’s Bazaar, October 1938.

17–1. Walker Evans, untitled

17–2. William Addison Dwiggins, title pages from The Power of Print and Men

17–3. Merle Armitage, title page for Igor Strawinsky, edited by Merle Armitage

17–4. Lester Beall, cover for PM

17–5. Lester Beall, title pages from a promotional brochure

17–6. Lester Beall, poster for the Rural Electrification Administration

17–7. Lester Beall, poster for the Rural Electrification Administration

17–8. George Salter, cover design for Alfred Döblin’s novel Berlin Alexanderplatz

17–9. George Salter, cover design for Frank Buck’s Fang and Claw.

17–10. George Salter, cover for William Faulkner’s novel Absalom, Absalom!

17–11. Erté, Harper’s Bazaar covers, July 1929, March 1934, and November 1936.

17–11. Erté, Harper’s Bazaar covers, July 1929, March 1934, and November 1936.

17–11. Erté, Harper’s Bazaar covers, July 1929, March 1934, and November 1936.

17–12. Alexey Brodovitch (art director) and Man Ray (photographer), pages from Harper’s Bazaar, November 1934.

17–13. Alexey Brodovitch, full-page advertisement in Harper’s Bazaar, 1937.

17–15. Alexey Brodovitch (art director) and Salvador Dalí (illustrator), pages from Harper’s Bazaar, October 1938.

17–16. Alexey Brodovitch (art director) and Martin Munkacsi (photographer), editorial photographic spread from Harper’s Bazaar, November 1935.

17–17. Alexey Brodovitch (art director) and Richard Avedon (photographer), editorial photographic spread from Harper’s Bazaar, July 1950

17–18. Alexey Brodovitch (art director), cover for Harper’s Bazaar

17–19. Alexey Brodovitch (art director) and Herbert Matter (photographer), cover for Harper’s Bazaar, June 1940

17–20. Alexey Brodovitch (art director), cover for Harper’s Bazaar, June 1951.

17–21. Alexander Liberman (art director), cover for Vu

17–22. Alexander Liberman (art director), cover for Vogue

17–23. Joseph Binder, poster for the New York World’s Fair

17–24. Joseph Binder, poster for A & P coffee

17–25. Designer unknown, The Dictator, WPA poster,

17–26. Designer unknown, Mural Studies, WPA exhibition poster

17–27. Will Burtin, cover for Architectural Forum

17–28. Will Burtin, cover for the first issue of Scope

17–29. A. M. Cassandre, advertisement for CCA

17–30. Jean Carlu, poster for the Office of Emergency Management

17–31. John Atherton, poster for the U.S. Office of War Information

17–32. Joseph Binder, poster proposal for the U.S. Army Air Corps

17–33. E. McKnight Kauffer, poster promoting Allied unity

17–34. Ben Shahn, poster for the U.S. Office of War Information

17–35. Herbert Bayer, cover for PM, December 1939/January 1940

17–36. Herbert Bayer, poster to encourage egg production

17–37. Herbert Bayer, poster supporting polio research

17–38. Herbert Matter, advertisement for CCA

17–39. Ben Cunningham (artist), Leo Lionni (art director), N. W. Ayer & Son (agency), CCA advertisement honoring Nevada

17–40. Herbert Bayer, CCA “Great Ideas” advertisement

17–41. Alexey Brodovitch, cover for Portfolio

17–42. Alexey Brodovitch, pages from Portfolio

17–43. Alexey Brodovitch, pages from Portfolio

17–44. Herbert Matter, cover for Fortune, October 1943

17–45. Herbert Matter, advertisement for Knoll Associates

17–46. Herbert Matter, brochure covers introducing a Knoll chair

17–46. Herbert Matter, brochure covers introducing a Knoll chair

17–47. Herbert Matter, “Chimney Sweeper” advertisement for Eero Saarinen’s womb chair

17–48. Herbert Matter, Guggenheim Museum catalogue cover for an Alexander Calder exhibit

17–49. George Giusti, cover for Holiday, April 1957

17–50. Ladislav Sutnar, trademark for Sweet’s Catalog Service

17–51. Ladislav Sutnar, title page for Catalog Design Progress

17–52. Ladislav Sutnar, page from Catalog Design Progress

17–53. Herbert Bayer, pages from the World Geo-Graphic Atlas

17–54. Herbert Bayer, page from the World Geo-Graphic Atlas

17–55. Herbert Bayer, page from the World Geo-Graphic Atlas