- Preface to the First Edition
- Foreword
- Acknowledgments
- 1. Timeline and Map
- 2. Overview of Graphic Design History
- 3. Writing
- communicating
- 4. Marking
- adorning
- celebrating
- decorating
- 5. Documenting
- recording
- observing
- measuring
- remembering
- 6. Representing
- identifying
- 7. Organizing
- mapping
- structuring
- ordering
- 8. Unifying
- systematizing
- 9. Interpreting
- translating
- understanding
- informing
- 10. Playing
- escaping
- entertaining
- 11. Persuading
- enticing
- selling
- deceiving
- 12. Mobilizing
- activating
- prompting
- disrupting
- 13. Inventing
- pioneering
- 14. Criticizing
- changing
- protesting
- 15. The Future
- Bibliography
- Image Credits
- Index